Branding / Corporate Identity

Branding / Corporate Identity

The American Marketing Association defines : “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.”

In the modern business world an organisation’s brand image can be as important as the goods or services it produces. A strong brand image is a powerful asset. A recognised and trusted brand identity makes people confident that the organisation is dependable. This is why successful businesses work hard at building their brands and present them in a clear and consistent way. Organisations have one opportunity to show their customers what sets them apart from the rest, we at GWWIndia can help you with that! With our experience we can help make your organisation stand apart from the rest of the chaos.